Trump Press invests USD2 billion in Bitcoin
(MENAFN) Trump Media & Technology Group, the company behind Truth Social, has invested approximately $2 billion in Bitcoin and related digital assets, signaling a major move toward cryptocurrency under the Trump administration. An additional $300 million has been allocated for an options-based Bitcoin strategy, with plans to potentially convert those options into crypto depending on market trends.
Company CEO Devin Nunes stated that the assets will be used both to generate revenue and to potentially acquire more cryptocurrencies. Following this purchase, crypto holdings now represent roughly two-thirds of Trump Media’s $3 billion in liquid assets.
The acquisition is part of the firm’s broader “Bitcoin treasury plan,” which involves holding digital currencies as a strategic reserve, similar to how corporations hold bonds, to enhance liquidity and financial agility. The news caused Trump Media’s stock to jump by nearly 10%.
Donald Trump retains a major financial interest in the company, held through a revocable trust managed by his son, Donald Trump Jr., valued at around $2.3 billion.
Although Trump was once critical of digital currencies, he has embraced them since the 2024 campaign, promising to make the U.S. the global hub for crypto innovation. Since taking office again, he has supported several family-led crypto ventures, including World Liberty Financial, which has raised $500 million since launching in September.
The U.S. government’s newly announced strategic crypto reserve, introduced in March, complements this shift. Trump recently signed the GENIUS Act, marking the nation’s first major law focused on cryptocurrency regulation.
Critics have raised concerns about the potential for conflicts of interest, warning that Trump’s dual role as president and crypto investor could blur ethical lines.
Trump Media’s announcement comes just days after Bitcoin surged to a new all-time high above $120,000, driven by increased institutional investment and a favorable policy environment. As of Tuesday, Bitcoin was trading at $118,395.
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